This article originally appeared on Kate Boylston here.
We’re excited and honored to announce Effie, our co-founder and CEO, is featured on American Funeral Director’s Innovators List as the Face of Technology!
Thanks to American Funeral Director for highlighting how tech is reshaping funeral service and for including me in such great company.
Effie Anolik is the co-founder and CEO of Afterword, a technology company helping funeral homes support today’s families - whether they plan in-person, online, or somewhere in between. Effie’s interest in funeral service began in 2018, when she planned her dad’s funeral and found it challenging to navigate the process online. Drawing from her background at Shopify, she set out to build the planning experience she wished she had – one that empowers families and equips funeral professionals with modern tools. Under Effie’s leadership, the Afterword team moved into a funeral home, observed real services, and built alongside Directors to understand their needs. Today, Afterword is used by some of the most forward-thinking firms in North America. The company is leading the charge in applying AI to automate tasks, reduce errors, and give Directors more time to focus on what matters most: serving families. Effie has been featured in Fortune, TechCrunch, and Bloomberg, and has spoken at NFDA, WilbertEDU, and the FTC as the only vendor representative.
