Effie's story

Effie Anolik

Effie's story

I started Afterword after my dad died in August 2018, and I planned my first funeral. I was surprised that the process was so different from anything else I had done before. I found it difficult to find the information I needed to make the many important decisions.

I researched everything I could about the industry, and the more I learned the more broken it appeared. Millions of families face the same challenge I faced with no one to turn to for help. There are hundreds of decisions and tasks ahead of you, and you may not know what you need to do or how to do it.

We're building Afterword to help families through the worst of times. Since May 2020, our team of funeral planners and death doulas have helped hundreds of families plan memorials. You shouldn't feel alone in navigating these decisions. We've been there, and we'll do this together.

A death changes life forever—we're here for everything after.

About Us

We're Effie and Zack. We started our careers working in tech at companies like Google, Shopify, and Workday.

We started Afterword after Effie’s dad died in 2018 when she planned her first funeral. Zack experienced loss when his mentor died suddenly and he didn’t know where to find support.

Our main motivation is to help families through the worst of times. We've helped hundreds of families honor & remember their loved ones during the pandemic through virtual and livestream memorials. Now Afterword helps families by giving them the information they need to make the important decisions around funeral planning & grief resources.

Our dedication to this work is deeply personal. If you have any questions, please email us.

Effie Anolik

Effie's Memorial Moment: Dinner at Cafe Polonez where she and her dad ate every week and then getting a scoop of his favorite chocolate ice cream, of course.

Zack Moy

Zack’s Memorial Moment: A cup of coffee (which he always swore he would never drink) with a sprinkle of cinnamon, just how his mentor liked it.

A death changes life forever—we're here for everything after


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