I started Afterword after my dad died in August 2018, and I planned my first funeral. I was surprised that the process was so different from anything else I had done before. The first thing I did was pull out my phone at the hospital to research how to plan a funeral. I found it nearly impossible to find all the information I needed to make the many important decisions.
I planned a funeral earlier than most of my peers, and ever since then I’ve worked to help families make important decisions after losing someone. Since May 2020, we’ve helped hundreds of families plan memorials, and we’ve partnered with dozens of funeral homes to create the experience I wish I had years ago.
A death changes life forever—we're here for everything after.
We're Effie and Zack. We started our careers working in tech at companies like Google, Shopify, and Workday. We started Afterword after Effie’s dad died in 2018 when she planned her first funeral. Zack experienced loss when his mentor died suddenly and he didn’t know where to find support.
Our main motivation is to help families through the worst of times. We started by helping hundreds of families honor & remember their loved ones during the pandemic through virtual and livestream memorials.
Afterword's software helps funeral directors manage their back office and meet families where they are—both in-person and online. And we help families directly by giving them the information they need to make important decisions around funeral planning & grief resources.
Our dedication to this work is deeply personal. If you have any questions, please email us.
Effie's Memorial Moment: Dinner at Cafe Polonez where she and her dad ate every week and then getting a scoop of his favorite chocolate ice cream, of course.
Zack’s Memorial Moment: A cup of coffee (which he always swore he would never drink) with a sprinkle of cinnamon, just how his mentor liked it.